vegan muse

Posts Tagged ‘commerce

Cradle to Cradle / Remaking the Way We Make Things

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Architect William McDonough and chemist Michael Braungart are the authors of Cradle to Cradle / Remaking the Way We Make Things (2002), which has served as a personal inspiration ever since a close friend of mine introduced me to it in the first quarter of 2007.

“The book itself is a polymer. It is not a tree. With so much polymer, what we really need is technical nutrition and to use something as elegant as a tree. Imagine this design challenge: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, accrues solar energy as fuel, mixes complex sugars in food, creates microclimates, changes colors with the seasons and self-replicates… why don’t we knock that down and write on it.” – William McDonough

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